In today’s online jungle, capturing your audience’s attention is tough. But there are a lot of brands that do it successfully, so what’s the secret? Messaging.

Being able to craft a marketing message that resonates with your target audience on a personal level, and in this article I’ll share the simple approach I use to do just that. Using a set of simple yet powerful formulas, I’ll guide you through the process of creating a marketing message you can use across the web to not only capture the attention of your ideal customer, but also get them to take action.